![Picture](/uploads/3/0/8/4/30846621/1402786663.jpg)
Production: 676 billion cigarettes
Profit: 5.8 billion pounds or 9.7 billion USD in 2013
![Picture](/uploads/3/0/8/4/30846621/2668247.jpg)
Top selling international brand: Pall Mall
Vol-87 billion cigarettes
Vol-87 billion cigarettes
Profit: 5.8 billion pounds or 9.7 billion USD in 2013
Revenue: $15.260 billion in 2013
Revenue Growth: 2.50%
Top selling region: Asia- Pacific
Vol- 197 billion
Sales- 4.2 Billion dollars
(All information was taken from 2012-2013 data)
Their wide variety of products allows them to have premium and economy pricing strategies, depending on the region and quality of cigarettes. Dunhill in most regions is used as a premium brand with a higher price, whereas Viceroy is seen as more of an economy pricing strategy. This wide variety of products keeps an edge over competition and brand to serve every customer's needs.